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Thursday, April 11, 2013

Anti-wrinkle serum ad banned for prescription comparison following appeal

An anti-aging serum advert has been told to discontinue claims that it rivals an anti-wrinkle prescription despite an appeal; however it was found to have supported all other claims at issue.

http://www.cosmeticsdesign.com/Regulation-Safety/Anti-wrinkle-serum-ad-banned-for-prescription-comparison-following-appeal?

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